We highly value your trust in choosing thespringfield.co.uk for your online hotel reservation. Therefore, we will duly and diligently safeguard and protect the privacy and confidentiality of your personal details.

This privacy policy applies to all of our services (whether accessed or made available online or through any other platform or device (hereafter collectively referred to as the “website”)).

Information collection

When you make a reservation for the hotel, you will be asked to complete online forms providing for: your name, (home or office) address, (business or private) email address, (mobile, home or office) telephone number and to the extent available, reservation preferences and smoking preference. This information is required to process, book and complete your reservation (including the sending of a confirmation email of the booking to you).

Disclosure of personal details

For our services, we shall collect for the following purposes the following information:

Reservation orders: For the purposes of completing your booking and save for disclosures required by law, criminal investigations, subpoenas or court orders, we will only store your name and contact details. However, please note that from time to time, we may use third party distributors which provide certain services and functions for and on our behalf. These third party distributors may have access to (part of your) personal information in order to perform their services and functions, but are subject to a confidentiality obligation pursuant to which they cannot use, share or disclose the information for any other purpose.

Newsletters and other information: If you wish to subscribe for our newsletter or wish to receive promotional communications or other information from us (in respect to our affiliated companies’ or business partners’ products or services), we offer you the option to “Opt out” for this service. If you no longer wish to receive our newsletter and other promotional communications, you can simply click on the unsubscribe link.

Visitor’s registration, log in and use of “cookies” and web beacons: For (improvement of) our service and product, we use (temporary and persistent) cookies, authorised third parties cookies, web beacons and/or other technologies to collect non-personally identifiable data such as IP address, browser type and Internet Service Provider (ISP) and (for users of our service through a mobile device) Unique Device Identifier, Operating System and Latitude/Longitude (the “Non-PII”). This non-personally identifiable data helps us to track browsing behaviour, to create specific or tailor-made offers or advertisements, and to monitor and record the visits and use of our website(s).

In order to understand how people use our website and for marketing analysis and quality improvement purposes, we collect, record, process and use on an anonymous basis various data and information, such as the total amount of transactions, viewed web pages, referring/exit pages, platform type, date/time stamp information and details like the number and location of (mouse) clicks on a given page, mouse movements, scrolling activity and the (search) words you use and the text you type while being on and using our website (the “Data”).
Furthermore, we will use your Non-PII for behavioural targeting. We will also maintain a record of your Non-PII for the purposes of potential legal investigations involving fraud, misuse and criminal investigation.

Please note that from time to time, we may use third party service providers for marketing analysis and quality improvement purposes (the “Service Providers”). We may also use Service Providers to track detailed visitor activity on specific pages. These Service Providers collect, use, monitor and report on the Data and other information and statistics, and they analyse online activities on our website. The information about your use of our website (including the Data, your Non-PII) may be transmitted to and stored on the servers of the Service Providers. Furthermore, the Service Providers may also transfer the collected information to third parties where required to do so by law, or where such third parties process the information on the Service Provider’s behalf.
When visiting and using our website, we do not share any personal information about our customers with our Service Providers and the Service Providers will not collect any personally identifiable information (“PII”). PII does not include your IP address, browser type, Internet Service Provider , Unique Device Identifier, Operating System and Latitude/Longitude. We may share and disclose your personal details and information to a governmental or investigative authority if required by law (or any regulation having the force of law), legal process, criminal investigation, court order or subpoena.

About cookies and web beacons: Cookies are text files stored at your computer, either temporary or persistent on your hard drive. Cookies are used for authenticating, session tracking (state maintenance) and maintaining specific information about the use and users of our website, such as site preferences or the contents of their electronic shopping carts. Cookie files may also be placed at your computer by our trusted third-party advertising companies for the purposes as set out in this paragraph. The data collected by these cookies are completely anonymous. If you prefer, you can delete all cookies that are already on your computer’s hard drive by searching for files with “cookie” in it and delete it and for the future, you can edit your browser options such that (future) cookies are blocked; however, please note that if you do this you may not be able to use the full functionality of our website. For more information about (the use and decline of) cookies, please visit: www.allaboutcookies.org

Web beacon consists of a small string of software code that represents a graphic image request on a Web page or email. There may or may not be a visible graphic image associated with the web beacon and often the image is designed to blend into the background of a Web page or email. Web beacons can be used for many purposes – including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. Web beacons used by thespringfield.co.uk collect only anonymous data.

Protect and safeguard your online privacy

Please note that, in accordance with European personal data protection laws, strict security procedures are observed within thespringfield.co.uk to prevent personal data misuse and unauthorised access.

thespringfield.co.uk uses trusted and recognised advertising online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Most of these companies are a member of the Network Advertising Initiative (“NAI”). The NAI members participate fully in the NAI Principles and offer a general opt-out function of the behavioural advertising. Please visit www.networkadvertising.org to identify the NAI members that have placed an advertising cookie file on your computer. To opt out of an NAI member’s behavioural advertising programme, simply check the box that corresponds to the company from which you wish to opt out.
Please note that opting out of a network does not mean you will no longer receive or be subject to online advertising or marketing analysis. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

Protect and secure your personal information

In order to protect and safeguard the personal data provided to us, we have implemented and use appropriate business systems and procedures. For example, your contact information is transmitted to us through a secure server protocol, which encrypts all your personal details. The encryption method used is the industry standard “Secure Socket Layer” (SSL) technology.

Control over your data

You always have the right to review the personal data you have stored with us. You can request your personal data by emailing us at: enquiries@thespringfield.co.uk
Please state ‘request personal data’ in the subject line of your email.

If your personal data is incorrect, we will change it upon your request. You can also ask thespringfield.co.uk to remove your personal data from its database by sending us an email to the aforementioned email address.

When does thespringfield.co.uk send you emails?

After you have made a booking, you will receive a confirmation message with all the information about your booking. You may take this confirmation to the hotel as proof of the reservation. Shortly prior to your arrival date we may send you an email which may include information on your destination and may provide certain information and offers (including third party offers to the extent that you have actively opted in for this information) relevant to your booking and destination. To the extent that you have “Opted in” you may receive our newsletter or other information from time to time.

We are at all times entitled to change the way we collect, transmit and process the personal information and such other information as we may deem necessary. This Privacy Statement may therefore be amended from time to time in order to reflect the latest changes.